主 题：Business model, what it should do: Focus on business model and strategy complementarity
主讲人：Cho, Sung Eui（professor, Gyeongsang National University）
Business model can be defined as a framework, architecture, and design of value creation, delivery, and capture mechanisms a firm or organization employs and it generally deals with the activities of invention, discovery, design, innovation, experimentation, reconfiguration, and management of the ways of businesses. The business model is rising as a more and more significant concept in modern economy with the increase of the opportunities of new business creation and achieving higher competitiveness through the applications of new ideas and technologies. However, the relationship between business model and strategy still has foggy points and so needs further clear definitions. This study explores the relationship between business model and strategy focusing on major activities conducted by innovative entrepreneurs around the two different conceptual domains. Interpretive case study was employed as research methodology of this study and in- depth interviews were conducted on innovative entrepreneurs in South Korea.
Cho, Sung Eui
Dr. Cho, Sung Eui is a full professor at the School of Business, Gyeongsang National University, South Korea. He received his BS in geography from Seoul National University, MBA from Yonsei University, and PhD. from Korea University. He has over 10 years working experience in industry. His main research fields include business model management, entrepreneurship, science parks development, knowledge management, and electronic commerce. He published his research papers in the Journal of Service Management, Electronic Commerce Research and Applications, Journal of Information & Knowledge Management, International Journal of Knowledge Management Studies, Journal of Korea Entrepreneurship, and others. He worked as a visiting scholar in the Renmin University of China, Indian Institute of Science, and University of Cambridge, UK.